Five specialists based in Basilicata. Seven years in. No generalists, no offshore, no account managers between you and the work.
Mamba was founded in Lavello in 2017 by Salvatore Ruggieri. At the time, Salvatore had spent four years running performance marketing for a network of southern Italian hospitality and food brands — watching, repeatedly, as generalist agencies charged retainer fees while delivering nothing that could be traced to actual revenue.
The agency was built on two constraints: we only serve the digital marketing disciplines we have genuine expertise in, and every piece of work goes through a specialist rather than an account manager. Those constraints have held since day one.
Based in Basilicata, we have developed a particular depth in the Italian digital market — Italian search behaviour, the specific quirks of the Italian advertising ecosystem, the regulatory environment for Italian businesses, and the regional differences between audiences in the north and south of the country. We also work internationally across the EU, primarily with Italian brands expanding into Germany, France, and Spain.
Seven years in, the five-person team has completed over 847 campaigns. Some clients have been with us since the beginning. Our client retention rate is 91%. That number, more than any other, tells you how the work is going.
We measure success in the same units as our clients: revenue attributed, leads generated, positions gained, cost per acquisition reduced. Not impressions. Not awareness metrics that cannot be connected to anything real.
No juniors doing senior work. No agency layers. The person named on your account is the person doing the work.
Seven years running performance marketing for Italian brands before founding Mamba. Specialises in integrated channel strategy and diagnosing why growth has stalled.
Former editorial journalist, now six years exclusively in SEO and content strategy. Alessia designs the keyword architectures and content programmes that compound over time.
Google Ads and Meta certified specialist with eight years in performance PPC. Vincenzo manages every paid campaign and has a particular strength in retail and lead generation.
Five years managing social content and paid social for Italian consumer brands. Federica runs social strategy, creative direction, and community management across all client accounts.
GA4 specialist and marketing automation architect. Marco builds the measurement infrastructure and CRM flows that connect every channel back to actual business outcomes.
We are based in Lavello in the Vulture-Melfese area of Basilicata — one of the least-known and most genuinely beautiful parts of southern Italy. We work remotely with clients across Italy and Europe.
Being based here has given us a particular understanding of southern Italian business realities — the regional market, the specific challenges of competing digitally from outside Milan or Rome, and the value of a digital presence that actually converts rather than just impresses.
Our process →
